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Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Populist vs mainstream language – surprising results

Theme: Reactionary

Narrative work type: Messaging, Tactics

We tend to assume that populist leaders use simpler language, which helps them appeal to a broad base. This investigation suggests that view is outdated – we should check our biases.

Author: The Conversation, Ross D Franklin

Racism is Killing the Planet

Theme: Climate & Ecology, Social Justice

Narrative work type: Deep narrative

“You can’t have climate change without sacrifice zones, and you can’t have sacrifice zones without disposable people, and you can't have disposable people without racism.”

Author: Sierra Club, Hop Hopkins

The Twilight of the Ethical Consumer

Theme: Economy

Narrative work type: Issue narrative

“Ethical Consumerism is a grossly inadequate and unequal response to our most pressing problems”. A punchy rallying cry for people to unite and act with more than their wallets.

Author: Atmos, Elizabeth L. Cline

Britain Talks Climate: Toolkit launched

Theme: Climate & Ecology

Narrative work type: Issue narrative, Messaging, Tactics

An evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change.

Author: Climate Outreach

The impact of pity-based appeals on British aid perceptions

Theme: Social Justice

Narrative work type: Issue narrative, Messaging, Tactics

Insight into how to communication aid and development

Author: Richard Darlington

Strategies to Motivate for the Collective Good

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Tactics

Dr. Yoeli from the Applied Cooperation Team explores what encourages altruistic behaviours, from group dynamics to the meaning of community, in the context of the pandemic.

Author: The Decision Lab, Erez Yoeli

The Great Reset is Undemocratic

Theme: Reactionary

Narrative work type: Deep narrative, Messaging

It’s always fascinating when reactionary and progressive perspectives overlap. In this case, a staunch anti-capitalist suspects foul play in the WEF’s orchestrating of The Great Reset.

Author: Frederic Laloy

A Look at the ‘Fascist’ Agenda Behind the ‘Great Reset’ and the WEF’s Reboot Propaganda

Theme: Reactionary

Narrative work type: Deep narrative, Messaging

Useful overview of media that seeks to paint the World Economic Forum's Great Reset efforts as fascist.

Author: Bitcoin.com

The US Election Narrative War

Theme: Reactionary

Narrative work type: Deep narrative, Messaging, Narrative Strategy

Anat Shenker Osario joins the NEF podcast to discuss the narratives that have been at play during the US election, and the lessons we can learn for our work.

Author: NEF

Investigation: Inside Russia’s Disinformation War

Theme: Covid-19, Reactionary

Narrative work type: Issue narrative, Tactics

A quick intro to the modern warfare tactics currently being used to destabilise democracy, with a focus on coronavirus vaccines.

Author: The Times

To Save The Climate We Have to Reimagine Capitalism

Theme: Economy

Narrative work type: Deep narrative, Issue narrative

The Harvard Business School Professor has become a prolific proponent of resetting capitalism, using framing and language aimed at the corporate class.

Author: TED Countdown, Rebecca Henderson

Framing care

Theme: Care

Narrative work type: Issue narrative

Care continues to be a major narrative in this reset moment. A quick look at how it is currently being framed reveals a disconnect with the stories we hope to tell.

Author: Neil Crowther, Social Care Future

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