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Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Economics For The People

Theme: Economy

Narrative work type: Deep narrative

“Against the capitalist creeds of scarcity and self-interest, a plan for humanity’s shared flourishing is finally coming into view” – one that places planetary and human wellbeing front and centre.

Author: Aeon, Dirk Philipsen

QAnon in the UK: the birth of a movement

Theme: Reactionary

Narrative work type: Data, Deep narrative, Tactics

Apparently one in four Brits now believe in Qanon theories. This robust and data rich study is a useful guide to the phenomenon and the threats it poses.

Author: Hope Not Hate

We Were All Seeds Once

Theme: Climate & Ecology

Narrative work type: Narrative Strategy

Continuing the ‘being not doing theme’, Vigliar investigates the transformative role of narrative in the indigenous cultures that safeguard life, and encourages us all to connect with our own indigeneity.

Author: Virginia Vigliar

It’s Time To Reset

Theme: Culture change, Economy

Narrative work type: Messaging

North Face goes all Patagonia with a pledge to “challenge ourselves, our athletes and everyone” to “be the change we seek”, fronted by Lena Waith & Alex Honnold.

Author: The North Face

‘The Great Reset’: World leaders to harness COVID and pursue ‘sinister’ climate agenda

Theme: Reactionary

Narrative work type: Issue narrative

Sky News host Rowan Dean says the next World Economic Forum in Davos has morphed from a “jet-setter climate gabfest” into a sinister “anti-democratic enterprise designed to destroy your job, steal your prosperity and rob your kids of a future”.

Author: Sky News Australia, Rowan Dean

‘God Intended It as Disposable Planet’

Theme: Reactionary

Narrative work type: Deep narrative, Issue narrative

This is an old narrative. Francis Bacon (devout Anglican) put it similarly when he said: "Nature must be ‘bound into service’ and made a ‘slave,’ put ‘in constraint’ and ‘molded’ by the mechanical arts." You may scoff at it, but a version arguably sits at the heart of our economic narrative today.

Author: The Conversation

Net Zero risks upending our lives and livelihoods. Here’s why carbon pricing gives it a better chance of working.

Theme: Climate & Ecology, Reactionary

Narrative work type: Issue narrative

An argument in favour of carbon pricing, but it begins with: “worrying about the state of the environment in the middle of a pandemic might feel like rearranging the deckchairs on the Titanic.” Yes, that way around.

Author: Conservative Home, Rachel Wolf

The #WalkAway campaign

Theme: Reactionary

Narrative work type: Messaging, Tactics

Grassroots or ‘astroturf’? Either way, this 2018 effort is back, using appropriately compelling voices to encourage people to leave the democratic party.

Author: The WalkAway Foundation

Can Americans like each other again? With Ash Ambirge

Theme: Culture change

Narrative work type: Narrative Strategy, Tactics

Useful insight for tackling reactionary narratives, wherever they try to offer people a false sense of agency. Also worth checking out Ash Ambridge’s excellent and hilarious suggestion for how Biden should have ‘8-miled’ Trump at the first debate.

Author: Commune Podcast

Help us Build Back Equal

Theme: Care, Economy

Narrative work type: Issue narrative

We’re seeing more and more framing around ‘care’ as an organising narrative, and this is a good example. As we think about resetting our economy in this moment, it clearly needs to be prioritised.

Author: Women’s Equality Party

Not-so-normal-new-normal narrative tactics

Theme: Reactionary

Narrative work type: Tactics

A quick, thread, unpacking some of the underhanded tactics at play in this moment of unprecedented (Oxford Dictionary’s word of the year, taking bets now) uncertainty.

Author: PIRC

How to Communicate & Organize the Degrowth Movement Better

Theme: Economy

Narrative work type: Issue narrative, Narrative Strategy, Tactics

Suggestions include making the possibility of change maximally credible, showing, not telling, what the blind pursuit of growth is, and focusing on attracting broad support, "with few people from every social group - rather than all people in one social group."

Author: Vegard Beyer & Justus Baumann

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