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Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Binge-watching Hate: Strategies for fighting the rise of digital extremism

Theme: Social Justice

Narrative work type: Tactics

“Join advocates, scholars, and strategic thought leaders in conversation about cutting-edge communications strategies for combating the rise of far-right extremist ideology in digital spaces.”(Building from New Brave World, Sachrajda & Zukowska)

Author: Define American, Counterpoint Arts, PopChange Salon

The Climate Game

Theme: Climate & Ecology

Narrative work type: Tactics

Attempt to navigate geopolitical realities and reach net zero in time, making the tough decisions and compromises en-route.

Author: FT, Sam Joiner, Alexandra Heal, Leslie Hook, Emiliya Mychasuk

I went on TV to explain Just Stop Oil – and it became a parody of Don’t Look Up

Theme: Climate & Ecology

Narrative work type: Messaging, Tactics

"I wanted to sound the alarm about oil exploration and the climate crisis, but Good Morning Britain just didn’t want to hear...We will not continue as generations have before and allow our actions today to have devastating consequences on those tomorrow. It is time to break that cycle and stand up for what is right."

Author: Guardian, Miranda Whelehan

A Future For All Of Us: Immigrant Narrative Strategy

Theme: Social Justice

Narrative work type: Narrative Strategy

“Learnings, frameworks and tools, and insights into directions we can take to move forward together. Whether you are an advocate or artist, a long-time veteran of the culture wars or thinking about how to apply narrative or cultural strategy for the first time, this report is designed to work for you.”

Author: Butterfly Lab, Jeff Chang, Janelle Treibitz, Nayantara Sen, sára abdullah, and Kana Hammon

Spotlight on Impact Storytelling

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Narrative Strategy

“We offer this report to help those of us in the ecosystem see and understand ourselves: our roles, our relationships to one another, our strengths, and the opportunities we have to make improvements that will result in greater impact.”

Author: Liz Manne Strategy, Erin Potts, Dom Lowell, Liz Manne

Analysis: How UK newspapers changed their minds about climate change

Theme: Climate & Ecology

Narrative work type: Data, Deep narrative

A fascinating, thorough overview of how public opinion on climate is being shaped by our mainstream media, and the ideologies behind efforts to foster division, confusion and delay.

Author: Carbon Brief, Josh Gabbatiss, Sylvia Hayes, Joe Goodman and Tom Prater

Public Perceptions of the Cost of Living Scandal

Theme: Economy, Social Justice

Narrative work type: Data

Timely insight into what people think is driving the scandal (crisis), the impacts people are feeling now, and the solutions we should all be pursuing.

Author: NEON

A Matter of Life and Death: Explaining the wider determinants of health in the UK

Theme: Care

Narrative work type: Issue narrative, Narrative Strategy

“An evidence-based (and solutions-focused) framing strategy for shifting understanding and building greater support for action to address the wider determinants of health. The strategy centres on making the issue more tangible for people by using explanation.”

Author: The Health Foundation, FrameWorks

Rewrite the Future

Theme: Climate & Ecology

Narrative work type: Deep narrative, Tactics

“We need a new climate narrative. A narrative that will help us face reality, confront our fear and grief, imagine possible futures, and inspire us to action. We need Hollywood to help us rewrite the future.” Includes a link to their Sundance Panel Beyond Apocalypse.

Author: NRDC

Storytelling for Today’s Climate

Theme: Climate & Ecology

Narrative work type: Deep narrative, Tactics

Register your interest for an upcoming Playbook: “a digital guide to weaving the climate crisis into existing shows and screenplays as well as new stories...created by writers, for writers.”

Author: Good Energy

Video message by UN Secretary-General at the WGIII AR6 press conference

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Messaging

Another damning indictment of failed climate leadership, in which the UNSG calls out “lying” corporates and businesses, praises activists, and denounces new FF investment as “moral and economic madness”. Clips are being used by Just Stop Oil and XR.

Author: UNFCCC, António Guterres

Joy In Movement Building

Theme: Climate & Ecology, Social Justice

Narrative work type: Tactics

“Dedicated to sharing stories about climate solutions and environmental justice grounded in intersectionality, optimism, and joy.” Hosted by “an environmental justice advocate and attorney passionate about environmental education.”

Author: Intersectional Environmentalist: The Joy Report, Arielle King

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