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Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



How to Change Narratives to build Hope and Solidarity – some examples

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Narrative Strategy

A reflection on various real-life examples of effective narrative work, that has sought to make change by working with hope, play, relationships, and FAILure (‘First Attempt At Learning’).

Author: Oxfam, Nicole Walsh, Anne Mai Baan

When a Major Life Change Upends Your Sense of Self

Theme: Climate & Ecology, Covid-19, Economy, Social Justice

Narrative work type: Tactics

Advice for people who are being forced to, or asked to choose change. Useful insight for those of us doing the asking. There’s a role for story, as well as envisioning better futures (‘postalgia’).

Author: HBR, Madeline Toubiana, Trish Ruebottom, Luciana Turchick Hakak

When nature lovers are bad for our planet

Theme: Climate & Ecology

Narrative work type: Narrative Strategy

The provocative title may distract from a simple and important point: we need to broaden our definition of ‘love for nature’ to find that love everywhere, from everyone.

Author: Stronger Stories, Guy Pattison

Why we need to put love at the heart of our leadership

Theme: Culture change

Narrative work type: Deep narrative

Invoking Donella Meadows: “The future can't be predicted, but it can be envisioned and brought lovingly into being”, Zoe calls for love to become the lifeblood of leadership for the changes ahead.

Author: CISL, Zoe Arden

Narrative Brief – Post COP 26

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Data, Deep narrative, Narrative Strategy

Calling for us to recognise that the “new epistemologies” needed for the climate crisis are already in the world among indigenous peoples, and to listen, “amplify and centre” them now.

Author: Culture Hack Labs

Do we have a climate problem or a communications problem?

Theme: Climate & Ecology

Narrative work type: Tactics

The media is failing, or unwilling to rise to the communication challenge climate change presents, and as Katherine Hayhoe put it, “talking is the most important thing we can do.”

Author: Illuminem, Victoria Harvey

How to mislead with facts

Theme: Climate & Ecology, Covid-19, Economy, Social Justice

Narrative work type: Tactics

"Verified facts can be used to support erroneous conclusions. Here is how we can put an end to that."

Author: The Consilience Project

Question Time showed that you can’t counter anti-vax myths with cold reason alone

Theme: Covid-19

Narrative work type: Tactics

A good argument demonstrating that logic, reason and facts don’t win people over (indeed they can be misleading), and also that people don’t sit in neat groups along ideological dividing lines.

Author: Guardian, Sonia Sodha

Navigating Uncertainty

Theme: Covid-19

Narrative work type: Data

A new six-country report “exploring the effects of the COVID-19 pandemic on people’s lives, priorities and expectations”, finding crumbling trust, division, and barriers to building crucial consensus and collective action.

Author: More In Common

The world is on fire and our leaders are failing, poll finds

Theme: Climate & Ecology

Narrative work type: Data

Various insights into how the world is seeing climate change, with a suggestion that low understanding of the role of finance might be an opportunity for campaigners.

Author: Politico, Ryan Heath

Earth4All

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Deep narrative, Tactics

A new campaign, seeking the “fastest economic transformation in history” toward an “an equitable future on a finite planet”, focused on five “economic turnarounds.”

Author: The Club Of Rome, Potsdam Institute et al.

Polling: Rising energy bills

Theme: Economy

Narrative work type: Data

“What are voters thinking about rising energy bills? TL:DR it's pretty different to what a small fringe of climate sceptic MPs have been promoting.” Read on for four key findings.

Author: ECIU, Opinium, Steve Akehurst

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