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Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Climate Insights Hub

Theme: Climate & Ecology

Narrative work type: Data

A new “library of shared resources and a space for effective collaboration. By improving information sharing across the climate movement, we aim to improve coordination, capacity building, and campaign development in a way that helps us all.”

Author: GSCC

NEW: Net Zero, Fairness and climate politics

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Data, Messaging

A timely update to CO’s segmentation and messaging guidance work, in collaboration with More In Common. Features messaging do’s and don’ts across a range of issues, including transport and home energy policies.

Author: Climate Outreach: Britain Talks Climate update

Earth Day 2022: Global Attitudes to Climate Change

Theme: Climate & Ecology

Narrative work type: Data

A survey of “23,577 adults aged 16-74 in 31 countries found that climate change is a regular concern for half of people across a global country average.” See UK-specific charts here. But as Lucy Hubble-Rose suggested at an ECF event recently, shouldn’t we be measuring ‘agency’, rather than ‘concern’?

Author: Ipsos Mori, Dr. Pippa Bailey

How bad do things have to get in Britain before we start to see solidarity emerge?

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Data

In the face of power wielding divisory tactics, “is the British public still capable of rediscovering the commonalities that could chart an eventual course of escape from our current misery?”

Author: Guardian, Moya Lothian-McLean

Immigration isn’t even a top ten issue for the public

Theme: Social Justice

Narrative work type: Data

The government is behaving as if immigration is a core public concern, including passing the “most draconian” anti-refugee bill. Are they aware of how people actually feel?

Author: Zoe Gardner, ref: Ipsos Mori, New Statesman

Working class voters support Net Zero – and campaigns suggesting the contrary are misconceived

Theme: Climate & Ecology, Economy

Narrative work type: Data

Referencing a new report from Onward (see coverage here) that finds public opinion does not match what anti-net zero efforts and government energy policy suggest. A similar finding to above, so why is this happening...?

Author: Conservative Home, James Frayne

The Engagement Gap

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Data

Leaning on Hanlon’s razor, a possible answer to the above question: “The reason is simple: the opinions of the highly engaged, in particular, differ to the broad mass. Not just in content but form.” So how can we ensure the popular, common sense view is heard?

Author: Strong Message Here, Steve Akehurst

Analysis: How UK newspapers changed their minds about climate change

Theme: Climate & Ecology

Narrative work type: Data, Deep narrative

A fascinating, thorough overview of how public opinion on climate is being shaped by our mainstream media, and the ideologies behind efforts to foster division, confusion and delay.

Author: Carbon Brief, Josh Gabbatiss, Sylvia Hayes, Joe Goodman and Tom Prater

Public Perceptions of the Cost of Living Scandal

Theme: Economy, Social Justice

Narrative work type: Data

Timely insight into what people think is driving the scandal (crisis), the impacts people are feeling now, and the solutions we should all be pursuing.

Author: NEON

Behavioural Realism

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Data

Challenging the “doctrine that people won’t change their behaviour to tackle the climate crisis…(which) props up power structures and protects high-emitters and elites.” Useful given the IPCC report’s upcoming inclusion of behaviour change (for the first time).

Author: (thread) Steve Westlake

Monitoring the net zero referendum agenda

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Data, Tactics

“In short, DO NOT GIVE THIS IDEA OXYGEN...they are trying (and arguably succeeding) to manufacture outrage about a referendum and then retrofit public support.”

Author: (thread) ISD Global, Jennie King

The energy prices rip-off

Theme: Climate & Ecology, Economy, Social Justice, Ukraine

Narrative work type: Data, Messaging

“Making sense of energy price rises is important. They’re going to be the cause of a lot of poverty in the UK, soon. So, I’ve been doing some analysis...you’re about to be ripped off, massively.”

Author: (thread) Tax Research UK, Richard Murphy

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