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Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Overwhelming backing for strong climate policy

Theme: Climate & Ecology, Culture change

Narrative work type: Data

Evidence keeps mounting that the UK public – not just those who’ve been through an Assembly, including ‘blue wall’ voters – back a significant shift in government action on climate. Let’s make sure that the predatory delay, ‘net zero watch’ folk can’t forget it.

Author: Guardian

Polling 101 & Focus Groups 101

Theme: Climate & Ecology, Culture change

Narrative work type: Data, Tactics

See also Focus Groups 101. The good folk at NEON have been very busy lately, producing a wonderfully helpful array of guides and tools. Also see their UN Climate Talks messaging guide, and how to talk about demonstrations (not ‘protests’). Keen for more? Reach out to funmibi@neweconomyorganisers.org 

Author: NEON

Over-50s want climate crisis addressed ‘even if it leads to high prices’

Theme: Climate & Ecology, Culture change, Economy

Narrative work type: Data

Data challenging the idea that people in the UK are wary of climate action costs. Pair with the IEA’s findings, which suggests support for socialism is no longer the preserve of ‘brainless’ youth. 

Author: Rest Less, Kalyeena Makortoff

Britain Speaks

Theme: Climate & Ecology

Narrative work type: Data, Issue narrative

The influential Republican pollster of 'climate change' fame has come to the UK, to stop (/wage?) our culture war. He shares his take on the 'new language of politics and business' in the UK.

Author: Frank Lunzt

The Eco-wakening is here

Theme: Climate & Ecology, Culture change

Narrative work type: Data

‘Humanity may be responsible for the destruction of our planet - but humanity is also waking up...and stepping up.’ WWF bring data to the ‘nature is going mainstream’ party. #ForNature

Author: WWF

Regeneration Rising: Sustainability Futures

Theme: Climate & Ecology, Culture change, Economy

Narrative work type: Data

This marketing trends report, surveying 3k people in China, UK and USA, suggests a framing shift from ‘sustainability’ to ‘regeneration’, and claims that ‘people are looking to brands to lead the way.’ 

Author: Wunderman Thompson

Polls Apart? Mapping the Politics of Net Zero

Theme: Climate & Ecology, Culture change, Reactionary

Narrative work type: Data, Issue narrative, Messaging

Research by the Tony Blair Institute for Global Change exploring voter attitudes and values around net zero

Author: Tony Blair Institute

The Disinformation Dozen

Theme: Economy, Reactionary

Narrative work type: Data, Tactics

New analysis by the Centre for Countering Digital uncovers how a tiny group of determined anti-vaxxers is responsible for a tidal wave of disinformation - and shows how platforms can fix it by enforcing their standards.

Author: Centre for Countering Digital Hate

Solidarity and Strife: Democracies in a Time of Pandemic

Theme: Covid-19

Narrative work type: Data

This research from UC Berkeley focuses on social media datasets culled from Twitter, Reddit, and YouTube, takes a comparative approach to assessing the impact of the COVID-19 pandemic on political polarization and solidarity in the United States and the United Kingdom

Author: UC Berkeley Social Science Matrix, D-Lab

Scotland: the world’s first rewilding nation?

Theme: Climate & Ecology, Culture change

Narrative work type: Data, Messaging

Apparently 3/4 Scots back an effort to return 30% of the country’s land and sea to a natural state within a decade. Or as this film by the Scottish Rewilding Alliance elegantly puts it, they wish to ‘turn up the volume on nature.’

Author: Scottish Rewilding Alliance

Renew Normal – Build Back Stronger Report

Theme: Covid-19

Narrative work type: Data

The fourth and final report from the Renew Normal Commission, which surveyed 50,000 citizens and found a clear demand for radical post-Covid reform in the UK.

Author: Demos

Red Wall Research Hub

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Data

Unchecked UK have collected together research reports undertaken by other organisations that provide useful insights in relation to ‘Red Wall’ voters. These span a variety of topics and areas of focus.

Author: Unchecked

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