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Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Bridges from prison: making the case for jobs and relationships

Theme: Economy, Social Justice

Narrative work type: Issue narrative, Messaging

This report, supported by Porticus, explores how the public tend to think about people in and leaving prison, and how to build understanding and support for employment opportunities and supportive relationships.

Author: Frameworks UK, Porticus

Communicating about vaccination in the UK

Theme: Covid-19

Narrative work type: Issue narrative, Messaging

The culmination of a research project to explore how people understand vaccination in the United Kingdom with the goal of improving access and uptake.

Author: Frameworks UK, Wellcome Trust

August 4, 2022 | Centre For Countering Digital Hate, Imran Ahmed

Tech regulation may be coming, but that’s not the end of the story.

May 25, 2022 | Local Storytelling Exchange, Adam Corner

This is what the transition looks like: introducing the Local Storytelling Exchange

A Matter of Life and Death: Explaining the wider determinants of health in the UK

Theme: Care

Narrative work type: Issue narrative, Narrative Strategy

“An evidence-based (and solutions-focused) framing strategy for shifting understanding and building greater support for action to address the wider determinants of health. The strategy centres on making the issue more tangible for people by using explanation.”

Author: The Health Foundation, FrameWorks

Short Video Competition (deadline May)

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative

"The Green Stories project supported by BAFTA albert have launched a new competition to create a short video (up to 5 minutes) that raises awareness of the role of fictional role models in promoting sustainable lifestyles, and shines a light on how fictional characters may be implicitly promoting high carbon consumption as an aspiration."

Author: The Green Stories, BAFTA albert

Climate Change: Propaganda vs Reality

Theme: Climate & Ecology, Reactionary

Narrative work type: Issue narrative

Baker argues that alarmist and leftist campaign messaging – detached from scientific fact – dominates the climate conversation, indoctrinates children and sows distrust.

Author: Triggernometry, Mallen Baker

Inspiring Action with the Climate Narrative Project

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Issue narrative, Tactics

Working with leaders and communities to “create a vision of an ‘ecopolis’: where would like to live in the future – then reverse engineer or ‘backcast’ it to figure out what stories they need to bring to life to make it happen.”

Author: Foreward, Jeff Biggers, Denise Withers

Ukraine is not causing the cost of living crisis

Theme: Economy, Ukraine

Narrative work type: Issue narrative

"We are seeing potentially a deliberate narrative shift that effectively says the entire cost of living crisis is due to Ukraine and we all need to make sacrifices - that is not correct."

Author: (thread) Channel 4, Jamie Robertson, Martin Lewis

Nigel Farage’s hard-right faction won Brexit. Now net zero is in its sights

Theme: Climate & Ecology, Economy

Narrative work type: Issue narrative, Tactics

“Those of us who would like a kinder, better country...perhaps have a lot to learn from his methods...when was the last time that people who support net zero organised a big event in Bolton?”

Author: Guardian, John Harris

Fighting Putin’s Propaganda: Narrative Response Toolkit

Theme: Ukraine

Narrative work type: Issue narrative, Messaging, Narrative Strategy

Comprehensive guidance on how to respond to and undermine Putin’s disinformation efforts. 

Author: LynnPR

Are we the baddies…?

Theme: Climate & Ecology, Ukraine

Narrative work type: Issue narrative, Tactics

“How to avoid the culture war traps being laid by Nigel Farage's latest climate denial campaign.” Tips on what to do and what not to do in response to mounting reactionary narratives.

Author: Campaign Salience, Paul Hebden

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