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Messaging

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Bridges from prison: making the case for jobs and relationships

Theme: Economy, Social Justice

Narrative work type: Issue narrative, Messaging

This report, supported by Porticus, explores how the public tend to think about people in and leaving prison, and how to build understanding and support for employment opportunities and supportive relationships.

Author: Frameworks UK, Porticus

Communicating about vaccination in the UK

Theme: Covid-19

Narrative work type: Issue narrative, Messaging

The culmination of a research project to explore how people understand vaccination in the United Kingdom with the goal of improving access and uptake.

Author: Frameworks UK, Wellcome Trust

How Can Content Help Unlock Imaginations?

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Messaging, Tactics

The team at Rubber Republic propose an approach to testing engaging content around future visions, to help people connect to different futures and their own agency in reaching them.

Author: JRF, Matt Golding

‘Fairness’ in UK Climate Advocacy: A User’s Guide

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Messaging, Narrative Strategy

Fairness is a shared concern, but to avoid polarisation around highly emotionally-charged topics, this “complex terrain” must be navigated “with authenticity and empathy” – here’s how.

Author: Climate Outreach

The Nature Connection Handbook

Theme: Climate & Ecology

Narrative work type: Messaging, Tactics

“Research shows that the closer we get to nature, the happier we are, the more worthwhile life seems, and the more we are willing to take action to help our wildlife and the environment. In the context of the problems our climate and wildlife are facing, closer relationships with nature are more necessary than ever before.”

Author: The University of Derby

NEW: Net Zero, Fairness and climate politics

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Data, Messaging

A timely update to CO’s segmentation and messaging guidance work, in collaboration with More In Common. Features messaging do’s and don’ts across a range of issues, including transport and home energy policies.

Author: Climate Outreach: Britain Talks Climate update

I went on TV to explain Just Stop Oil – and it became a parody of Don’t Look Up

Theme: Climate & Ecology

Narrative work type: Messaging, Tactics

"I wanted to sound the alarm about oil exploration and the climate crisis, but Good Morning Britain just didn’t want to hear...We will not continue as generations have before and allow our actions today to have devastating consequences on those tomorrow. It is time to break that cycle and stand up for what is right."

Author: Guardian, Miranda Whelehan

Video message by UN Secretary-General at the WGIII AR6 press conference

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Messaging

Another damning indictment of failed climate leadership, in which the UNSG calls out “lying” corporates and businesses, praises activists, and denounces new FF investment as “moral and economic madness”. Clips are being used by Just Stop Oil and XR.

Author: UNFCCC, António Guterres

The Awesome Anthropocene Goals

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Deep narrative, Messaging

The first edition of a vision for what might lie beyond the Sustainable Development Goals – “a chronicle of a future far better than is believable today...beautiful, rousing and hopeful by design.”

Author: Futerra

The Human Superorganism

Theme: Climate & Ecology, Economy

Narrative work type: Deep narrative, Messaging

Second film in the animated series that seeks to explore our ‘energy blindness’, and help us prepare for the profound changes we face.

Author: The Great Simplification, Nate Hagens

The energy prices rip-off

Theme: Climate & Ecology, Economy, Social Justice, Ukraine

Narrative work type: Data, Messaging

“Making sense of energy price rises is important. They’re going to be the cause of a lot of poverty in the UK, soon. So, I’ve been doing some analysis...you’re about to be ripped off, massively.”

Author: (thread) Tax Research UK, Richard Murphy

Hypocrisy re: protest legislation

Theme: Climate & Ecology, Social Justice, Ukraine

Narrative work type: Messaging

“Any Tory who is currently praising the bravery of Marina Ovsyannikova for protesting against the war on Russian TV is a F***ING HYPOCRITE. They just voted for a #PolicingBill that could send people to jail for up to 10 years for doing that in the UK.”

Author: Femi Oluwole

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