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Messaging

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



BioLabs fake news

Theme: Ukraine

Narrative work type: Messaging, Tactics

“I decided to drill down more on a core component of the #biolabs fake news.” What's fascinating about this is the clear overlap between pro-Russian propaganda and genuine Chinese officials amplifying it.”

Author: (thread) Marc Owen Jones

Ukraine, democracy and the far right

Theme: Ukraine

Narrative work type: Deep narrative, Messaging

“How the meme of a Ukrainian granny with a gun hides a far right secret OR the fog of war is murky, beware of the far right OR, the fight for multi-racial democracy at home and abroad.”

Author: Reframe, Joseph Phelan

How to talk to children about war

Theme: Ukraine

Narrative work type: Messaging

“To help parents, family and care-givers navigate the overwhelming task of responding to children's fears and worries, Ane Lemche, a psychologist and child counsellor at Save the Children, has shared five tips on how to speak to children about war.”

Author: Save the children

The breadbasket of the world is at war, what are the shocks for Africa?

Theme: Social Justice, Ukraine

Narrative work type: Data, Messaging

Covering racial discrimination, surging food prices, supply chain disruption, energy market dynamics, and geopolitical alignment.

Author: (thread) Tax Research UK, Richard Murphy

Revised common lines

Theme: Social Justice, Ukraine

Narrative work type: Messaging, Tactics

“On Ukraine, humanitarian sponsorship scheme announcement and the Bill.” (via Jenny Regan at IMIX)

Author: ARI

Fighting Putin’s Propaganda: Narrative Response Toolkit

Theme: Ukraine

Narrative work type: Issue narrative, Messaging, Narrative Strategy

Comprehensive guidance on how to respond to and undermine Putin’s disinformation efforts. 

Author: LynnPR

Refugee situation in Ukraine – Messaging Tips

Theme: Social Justice, Ukraine

Narrative work type: Messaging

Quick tips on how best to handle comms around the growing refugee crisis and the racist response we are seeing to it.

Author: NEON, Funmibi Ogunlesi

To tackle the cost of living crisis, we must end the Great British Rip Off

Theme: Economy

Narrative work type: Messaging

“A major culprit of the ‘cost of living’ crisis is hiding in plain sight: an extractive economy that redistributes wealth upwards”.

Author: Open Democracy, Laurie Macfarlane

Communicating Climate Change during (the Covid-19) crisis

Theme: Climate & Ecology, Covid-19, Ukraine

Narrative work type: Messaging, Tactics

Once more a crisis risks undermining public support for urgent action on climate change and its associated threats. As we wait for Ukraine specific guidance, it’s worth revisiting this advice.

Author: Climate Outreach

The reactionary playbook in action

Theme: Climate & Ecology, Reactionary, Ukraine

Narrative work type: Messaging, Tactics

Worth watching this blow-by-blow run-through of the reactionary playbook by Julia H-B.

Author: TalkRadio, Julia Hartley-Brewer, Donnachadh McCarthy

They are ‘civilised’ and ‘look like us’: the racist coverage of Ukraine

Theme: Social Justice, Ukraine

Narrative work type: Issue narrative, Messaging

“Are Ukrainians more deserving of sympathy than Afghans and Iraqis?” Revealing the nakedly racist commentary in western mainstream media.

Author: Guardian, Moustafa Bayoumi

Standing up for our values

Theme: Climate & Ecology, Economy, Reactionary, Social Justice

Narrative work type: Deep narrative, Messaging

Worth a careful read of this anti-woke speech to the climate-denying US think tank The Heritage Foundation.

Author: Oliver Dowden

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