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Messaging

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



The Long-time Academy

Theme: Care, Climate & Ecology, Economy, Social Justice

Narrative work type: Deep narrative, Messaging

If you haven’t already spent time with Ella’s podcast, it’s well worth it. The practice sessions are a great option for anyone feeling the need for a moment to pause and reflect.

Author: Headspace, Ella Saltmarshe

Stories For Life – Animation

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Deep narrative, Messaging

A short new animation seeking to convey the core ideas at the heart of the Stories For Life work.

Author: Stories For Life, WEALL, GEC

UK Referendum on Immigration & Case for Net Zero – For Immigration

Theme: Climate & Ecology, Economy, Reactionary, Social Justice

Narrative work type: Messaging, Tactics

UKIP attempt to go one further than the Net Zero Watch crowd by claiming the ‘net zero’ language for their immigration agenda.

Author: UKIP

Don’t look up – narrative analysis

Theme: Climate & Ecology, Social Justice

Narrative work type: Issue narrative, Messaging

Highlighting some of the helpful, and less helpful narratives in Netflix’s Don’t Look Up, their second most-watched film ever.

Author: Climate Resilience Project

What is MAPA?

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Messaging

A post explaining the term MAPA, for those unfamiliar with it. It stands for Most Affected People and Areas, and we’ll be hearing it alot as Loss and Damage rises up the climate agenda.

Author: Atmos

Transgender youth and the freedom to be ourselves

Theme: Social Justice

Narrative work type: Issue narrative, Messaging

Re: narrative development that focuses on contextualising trans issues within the broader fight for racial, gender, and economic justice, to mobilise a progressive base, marginalise opposition and move persuadables.

Author: ASO Comms, Transgender Law Centre, LRP, ZAR

It’s Bloody Complicated: How To Stop Fascism

Theme: Culture change, Economy, Reactionary

Narrative work type: Messaging, Tactics

Accompanying his book with the same title. His guidance suggests a similar approach to what we describe as seeking the symphony from the cacophony: only by coming together and acting now can we counter this threat.

Author: Compass, Paul Mason

COP26 Coalition Overall Messaging Doc

Theme: Climate & Ecology, Social Justice

Narrative work type: Messaging

The group bringing climate justice to COP26 offer their guidance on messaging, alongside an outline of their planned activities, ways you can join in, and their core demands.

Author: COP26 Coalition

Rigged: A Worker’s Story

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Messaging

In July 2021 we heard from Green Alliance about how best to talk about ‘Green Jobs’. This brings some of that guidance to life in what is a very human and hopefully effective film.

Author: Greenpeace

Low carbon lifestyles: what have we learned, and where do we go from here?

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Messaging, Tactics

A handy summary of CO’s approach to lifestyle change, including their work with UNEP, and with the Hot and Cool Institute and others on ‘The Compass’. Includes comms and framing guidance.

Author: Climate Outreach, Susie Wang

Values 101 – flagship course

Theme: Climate & Ecology, Culture change

Narrative work type: Deep narrative, Messaging

Exploring “the social psychology of human values... and how values can be engaged to generate broader and deeper commitment to pro-social and pro-environmental attitudes and behaviours.”

Author: Common Cause Foundation

Potemkin wisdoms, phronesis and Pixar: How wise sayings protect us from meaning

Theme: Culture change, Reactionary

Narrative work type: Messaging

When simplicity isn't the ‘ultimate sophistication’ – “if we confuse understanding with repeating its summary, we hollow out its meaning and can no longer rely on it to inform what we do.”

Author: Metaphor Hacker, Dominik Lukeš

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