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Messaging

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Climate Justice: a messaging guide

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Messaging

‘Initial messaging learning from Framing Climate Justice, a participatory cross-movement framing project seeking to bring justice firmly to the centre of climate change communications.’

Author: NEON, PIRC, 350.org, Funmibi Ogunlesi

How to talk honestly to kids about climate change – and still give them hope

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Messaging

“Here are 4 tips that we — the two of us are climate scientists and moms — hope will help you have a positive and constructive climate conversation with your children.”

Author: TED, Katherine Kayhoe, Rosimar Rios-Berrios

Finding the right messenger for your message

Theme: Culture change

Narrative work type: Messaging, Tactics

Quite often, if not always, ‘the messenger is the message’. This offers ‘eight archetypes and four audience contexts to help organizers find the right messengers.’

Author: SSIR, Samantha Wright, Annie Neimand & Max Steinman

The Rona Report – One Year On

Theme: Care, Covid-19, Economy

Narrative work type: Messaging, Narrative Strategy

(US) ‘A narrative landscape map of the nexus of Covid-19, workers, jobs, and the economy’, with insight approaches and ‘possibilities’ that we can all learn from. See part 1 here.

Author: This Is Signals, ReFrame

Changing the Conversation on Asylum: A Messaging Guide – May 7th

Theme: Culture change, Social Justice

Narrative work type: Messaging, Tactics

‘A tool to help the refugee and migrant advocacy sector to think tactically, play to our strengths and win’, addressing current challenges with methodologies that might overcome them.

Author: Freedom From Torture, Kolbassia Haoussou, Ellie Mae O’Hagan

3 strategies for effectively talking about climate change

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Messaging

Handy advice on how best to reach people on climate, with ‘vivid’ language that ‘sticks with people’ like ‘the pollution blanket’, and connects with them where they are. See this in action here.

Author: US, John Marshall, Potential Energy.

How to Sell the Coronavirus Vaccines to a Divided, Uneasy America

Theme: Covid-19, Culture change

Narrative work type: Issue narrative, Messaging, Tactics

‘Inside one of the biggest, most difficult public service campaigns in U.S. history — and the decisions that led to a surprising strategy.’

Author: US Washington Post

Two thirds of Britain’s most-watched TV shows exhibit ‘damaging eco behaviours’

Theme: Climate & Ecology, Culture change

Narrative work type: Messaging, Tactics

Detailing research by  Goldsmiths University, in partnership with Smart Energy GB, analysing 45 of the UK’s most-watched shows, reviewing everyday habits ranging from motoring to recycling.

Author: Richard Jenkins, Independent

Polls Apart? Mapping the Politics of Net Zero

Theme: Climate & Ecology, Culture change, Reactionary

Narrative work type: Data, Issue narrative, Messaging

Research by the Tony Blair Institute for Global Change exploring voter attitudes and values around net zero

Author: Tony Blair Institute

Engaging the public on COP26 for climate advocates

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Messaging

Building on Britain Talks Climate, this work from Climate Outreach looks at how the UK population might respond to the major talking points at COP26. Includes a briefing on linking individual action and system change.

Author: Climate Outreach

Scotland: the world’s first rewilding nation?

Theme: Climate & Ecology, Culture change

Narrative work type: Data, Messaging

Apparently 3/4 Scots back an effort to return 30% of the country’s land and sea to a natural state within a decade. Or as this film by the Scottish Rewilding Alliance elegantly puts it, they wish to ‘turn up the volume on nature.’

Author: Scottish Rewilding Alliance

The dangerous rise of climate censorship

Theme: Climate & Ecology, Reactionary

Narrative work type: Messaging, Narrative Strategy, Tactics

Spiked article accusing the Stop Funding Heat campaign of 'climate censorship'

Author: Liam Deacon, Spiked

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