Climate Justice: a messaging guide
‘Initial messaging learning from Framing Climate Justice, a participatory cross-movement framing project seeking to bring justice firmly to the centre of climate change communications.’
How to talk honestly to kids about climate change – and still give them hope
“Here are 4 tips that we — the two of us are climate scientists and moms — hope will help you have a positive and constructive climate conversation with your children.”
Finding the right messenger for your message
Quite often, if not always, ‘the messenger is the message’. This offers ‘eight archetypes and four audience contexts to help organizers find the right messengers.’
The Rona Report – One Year On
(US) ‘A narrative landscape map of the nexus of Covid-19, workers, jobs, and the economy’, with insight approaches and ‘possibilities’ that we can all learn from. See part 1 here.
Changing the Conversation on Asylum: A Messaging Guide – May 7th
‘A tool to help the refugee and migrant advocacy sector to think tactically, play to our strengths and win’, addressing current challenges with methodologies that might overcome them.
3 strategies for effectively talking about climate change
Handy advice on how best to reach people on climate, with ‘vivid’ language that ‘sticks with people’ like ‘the pollution blanket’, and connects with them where they are. See this in action here.
How to Sell the Coronavirus Vaccines to a Divided, Uneasy America
‘Inside one of the biggest, most difficult public service campaigns in U.S. history — and the decisions that led to a surprising strategy.’
Two thirds of Britain’s most-watched TV shows exhibit ‘damaging eco behaviours’
Detailing research by Goldsmiths University, in partnership with Smart Energy GB, analysing 45 of the UK’s most-watched shows, reviewing everyday habits ranging from motoring to recycling.
Polls Apart? Mapping the Politics of Net Zero
Research by the Tony Blair Institute for Global Change exploring voter attitudes and values around net zero
Engaging the public on COP26 for climate advocates
Building on Britain Talks Climate, this work from Climate Outreach looks at how the UK population might respond to the major talking points at COP26. Includes a briefing on linking individual action and system change.
Scotland: the world’s first rewilding nation?
Apparently 3/4 Scots back an effort to return 30% of the country’s land and sea to a natural state within a decade. Or as this film by the Scottish Rewilding Alliance elegantly puts it, they wish to ‘turn up the volume on nature.’