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Narrative Strategy

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Creative Climate Justice Hub

Theme: Climate & Ecology, Social Justice

Narrative work type: Narrative Strategy

A new “dynamic library of resources...for artists and cultural practitioners who want to understand the systemic causes of the climate crisis, how it intersects with issues of social, economic and environmental injustice and how arts and culture is responding creatively.”

Author: Julie’s Bicycle

Q&A with Pop Culture Collaborative

Theme: Culture change, Social Justice

Narrative work type: Narrative Strategy

“A philanthropic fund and learning community working to transform the narrative landscape in America around people of color, immigrants, refugees, Muslims, and Indigenous peoples—especially those who are women, queer, trans, nonbinary, and/or disabled—by bolstering the infrastructure and impact of the pop culture for social change field”

Author: Luminate, Bridgit Antoinette Evans, Tracy Van Slyke

Culture Hack Issue One: Culture and the Anthropocene

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Narrative Strategy

“Mapping pathways of the transition to a post-Anthropocentric world...finding new life-affirming narratives that can guide us through the uncertain territories of this transition” in nine articles and a video. Also explore CHL’s new site, featuring more detail on their work and tools.

Author: Culture Hack Labs, Various

April 29, 2022 | Ruth Taylor

Culture, Deep Narratives and…. Whac-A-Mole?

A Future For All Of Us: Immigrant Narrative Strategy

Theme: Social Justice

Narrative work type: Narrative Strategy

“Learnings, frameworks and tools, and insights into directions we can take to move forward together. Whether you are an advocate or artist, a long-time veteran of the culture wars or thinking about how to apply narrative or cultural strategy for the first time, this report is designed to work for you.”

Author: Butterfly Lab, Jeff Chang, Janelle Treibitz, Nayantara Sen, sára abdullah, and Kana Hammon

Spotlight on Impact Storytelling

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Narrative Strategy

“We offer this report to help those of us in the ecosystem see and understand ourselves: our roles, our relationships to one another, our strengths, and the opportunities we have to make improvements that will result in greater impact.”

Author: Liz Manne Strategy, Erin Potts, Dom Lowell, Liz Manne

A Matter of Life and Death: Explaining the wider determinants of health in the UK

Theme: Care

Narrative work type: Issue narrative, Narrative Strategy

“An evidence-based (and solutions-focused) framing strategy for shifting understanding and building greater support for action to address the wider determinants of health. The strategy centres on making the issue more tangible for people by using explanation.”

Author: The Health Foundation, FrameWorks

Transformative Connection: Mapping The Way Through

Theme: Climate & Ecology

Narrative work type: Narrative Strategy, Tactics

On the need for ‘thrutopian’ fiction and a ‘moderate flank’, acknowledging Ursula Le Guin’s suggestion that "Utopia isn't the place you arrive at, it's the effort to arrive at that place." 

Author: Accidental Gods, Manda Scott, Rupert Read

The missing ingredient to fight the climate crisis: positive fictional role models

Theme: Climate & Ecology, Culture change

Narrative work type: Narrative Strategy

"To tackle the climate and biodiversity crisis effectively, we urgently need to address cultural values relating to consumption....Cognitive science research supports the importance of role models as they tap into how our brain processes information and learns."

Author: The Conversation, Denise Baden

How talking about ‘humanity’ and not ‘crisis’ can aid all refugees right now

Theme: Social Justice, Ukraine

Narrative work type: Narrative Strategy

Recommending positive, human and solutions-oriented framing, for hopeful narratives that can engender compassion and create a culture of welcome.

Author: The New Humanitarian, Thomas Coombes

Fighting Putin’s Propaganda: Narrative Response Toolkit

Theme: Ukraine

Narrative work type: Issue narrative, Messaging, Narrative Strategy

Comprehensive guidance on how to respond to and undermine Putin’s disinformation efforts. 

Author: LynnPR

Narrative Brief – Post COP 26

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Data, Deep narrative, Narrative Strategy

Calling for us to recognise that the “new epistemologies” needed for the climate crisis are already in the world among indigenous peoples, and to listen, “amplify and centre” them now.

Author: Culture Hack Labs

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