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Narrative Strategy

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



The Activist, and why we must consider the cultural footprint of our work

Theme: Culture change

Narrative work type: Narrative Strategy, Tactics

Ruth takes a sharp look at the short-lived ‘Activist’ gameshow in the US as ‘perhaps a magnified version of practices that are deeply embedded in the social and environmental sectors’ and wonders how we can better come together to tackle our shared challenges.

Author: Common Cause, Ruth Taylor

The Future is a Territory We Must Defend

Theme: Climate & Ecology, Social Justice

Narrative work type: Narrative Strategy

The briefing doc for CHL’s latest Content Labs session, which is “drawing attention to the relationship between Indigenous peoples and climate collapse”. Includes a very useful set of references. Also see Lo-TEK by Julia Watson.

Author: Culture Hack Labs

Intro to: The Endless Sea: A Hopeful Vision Of Tomorrow

Theme: Climate & Ecology, Culture change

Narrative work type: Deep narrative, Narrative Strategy

A recording of the intro to MIC’s project, which aims to “provide change-makers, thinkers and practitioners with elements of a blueprint for a widely shared new story for a better tomorrow.” 

Author: More In Common

Behavioural science won’t fix the climate crisis

Theme: Climate & Ecology, Culture change

Narrative work type: Narrative Strategy, Tactics

Nodding to Hannah Arendt and Rosa Parks, Sutoris demands “bold, imaginative solutions addressing the flaws of our culture and politics that don't come out of the predictability of behavior change, but from the novelty of action.”

Author: Salon, Pete Sutoris

The Features Of Narratives: A Model of Narrative Form for Social Change Efforts

Theme: Culture change, Economy

Narrative work type: Narrative Strategy

A sudden flurry of activity leaves us with three very useful reports. This one looking at narrative form, as well as a piece on talking about poverty, and an investigation of how other fields think about narrative.

Author: Frameworks

Don’t call people out – call them in

Theme: Culture change, Reactionary

Narrative work type: Narrative Strategy, Tactics

How to challenge wrongdoing while still creating space for growth, forgiveness and fun, by ‘calling in’ or ‘calling on’, instead of ‘calling out’ – this generation’s ‘non-violent direct action’.

Author: TED, Loretta J. Ross

Movement building and mobilisation

Theme: Culture change

Narrative work type: Narrative Strategy, Tactics

Isabel Crabtree Condor shares her thoughts on ‘using narrative work to connect and activate your audiences’, not necessarily to change their perspective, but to ‘create a question mark in their mind’.

Author: We Are Dufree, Isabel Crabtree-Condor

Covering Climate Equitably

Theme: Climate & Ecology

Narrative work type: Issue narrative, Narrative Strategy

Aimed at journalists but useful for all – ‘tips on looking at potential stories through an equity lens...a glossary of terms, guidance on language choices

Author: The Solutions Project

Culture Wars are Long Wars

Theme: Culture change

Narrative work type: Narrative Strategy, Tactics

"Instilling new ideas and overthrowing existing orthodoxies takes time—usually two to three generations of time. It is a 35-50 year process."

Author: The Scholar’s Stage, Tanner Greer

Counter Culture: How To Resist The Culture Wars And Build 21st Century Solidarity

Theme: Culture change, Reactionary

Narrative work type: Narrative Strategy, Tactics

‘An all-out assault on ‘wokeness’ is seen as an easy way to unite (the reactionary) base. How should progressives navigate their way through these wars?’ Also see NEON’s guide.

Author: Fabians, Kirsty McNeill and Roger Harding

The Endless Sea: Imagining a Story of Tomorrow

Theme: Climate & Ecology, Culture change

Narrative work type: Deep narrative, Narrative Strategy

‘A hopeful narrative project...that aims to understand the aspirations, ideas and visions that might help shape a positive story of tomorrow...focusing attention towards the future world that we will all share, and in so doing transcending the divisions of today.’

Author: More In Common

Today for Tomorrow – Facing Our Future

Theme: Climate & Ecology, Culture change

Narrative work type: Narrative Strategy

Look out for their report “outlining the public's appetite for embedding long-termism into the heart of policymaking for our children and grandchildren” – out June 30th.

Author: The Big Issue, Lord John Bird

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