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Narrative Strategy

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Get Net Zero Right

Theme: Climate & Ecology

Narrative work type: Narrative Strategy, Tactics

(Youtube) The recording of a crucial discussion about ‘net zero’, moderated by Fiona Harvey, and featuring Farhana Yamin, Tzeporah Berman, Richard Black, James Dyke, Jennifer Morgan, Nigel Topping, Gonzalo Munoz and Tom Hale.

Author: UN High Level Climate Champions, Various

Imagination Infrastructuring

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Narrative Strategy, Tactics

“An afternoon of talks and conversations exploring how we define, grow and resource Imagination Infrastructuring, and the importance of collective imagination.”

Author: National Lottery Fund, Various

Shifting norms through culture change and strategy

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Narrative Strategy, Tactics

On the relationship between Culture Change work and Strategic Comms, covering “narrative structures, archetypes, and a whole-system ecological approach to transforming cultural norms for social change.” Brilliantly clear and shareable.

Author: Leadership Moves, Mallika Dutt, Bridgit Antoinette Evans

Systems language for narrative power

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Narrative Strategy

“Distancing people from systems also distances people from their power. We accept dominant narratives if the stories they tell and challenges they present seem insurmountable.”

Author: Narrative Initiative, Rinku Sen

IFS Tax Lab

Theme: Economy

Narrative work type: Narrative Strategy, Tactics

“Created to provide better access to impartial information about how the UK tax system works, the effects it has on different people and businesses, and the options for reform.” (see coverage)

Author: Institute for Fiscal Studies

Beyond thinking: using imagination and feeling to make sense of the world

Theme: Climate & Ecology, Culture change

Narrative work type: Narrative Strategy, Tactics

A rallying cry to unite spirit and science, with a crisp overview of sense-making, warm data, embodied cognition, and the role science has played to date in separating us from nature.

Author: Moral Imaginations, Georgia Iacovou

10 key skills for 21st Century Citizenship

Theme: Climate & Ecology, Culture change, Economy, Social Justice

Narrative work type: Narrative Strategy, Tactics

“...that we all need to survive and thrive, in an age teetering between breakdown and breakthrough...crucial for helping us become a larger us rather than a them-and-us.”

Author: Larger US, Alex Evans

Boris Johnson knows exactly what he’s doing

Theme: Reactionary

Narrative work type: Narrative Strategy, Tactics

‘As ever with Johnson, it’s hard to discern true belief from narrative skill’...“People live by narrative,” he told me. “Human beings are creatures of the imagination.”’

Author: Atlantic, Tom McTague

If nothing sticks to this government, it’s because no-one is making it stick

Theme: Reactionary

Narrative work type: Narrative Strategy, Tactics

‘“The truth” about any government is itself a narrative, not merely a set of facts. In public discourse, “the truth” is an argument, and one that has to be made often, consistently and persuasively for it to stick.’

Author: Guardian, Nesrine Malick

What we learned at the Stories For Life virtual gathering

Theme: Climate & Ecology, Culture change, Economy

Narrative work type: Deep narrative, Narrative Strategy, Tactics

Coverage of last week’s event, where Ella Saltmarshe, Carlota Sanz, Kumi Naidoo, Immy Kaur and Andres Roberts, discussed how our stories can help us design an Economy in Service to Life.

Author: GEC, WEAll, Spaceship Earth

From win-win to net zero: would the real sustainability please stand up?

Theme: Climate & Ecology, Reactionary

Narrative work type: Issue narrative, Narrative Strategy

‘Contrary to early hopes that a win-win narrative might stimulate sufficient voluntary action to constitute ‘enough sustainability’, the learning has emphatically been that win-win cannot scale to deliver enough ecological improvement, fast enough.’

Author: Responsible Investor, Duncan Austin

Stories For Life

Theme: Culture change, Economy

Narrative work type: Deep narrative, Narrative Strategy, Tactics

A share of the Stories for Life project, plus presentations from guests, exploring new stories that are emerging to help us design an economy in service to life.

Author: Wellbeing Economy Alliance, Green Economy Coalition

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