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Tactics

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Britain Talks Climate: Toolkit launched

Theme: Climate & Ecology

Narrative work type: Issue narrative, Messaging, Tactics

An evidence-based toolkit designed to support any organisation that wants to engage the British public on climate change.

Author: Climate Outreach

The impact of pity-based appeals on British aid perceptions

Theme: Social Justice

Narrative work type: Issue narrative, Messaging, Tactics

Insight into how to communication aid and development

Author: Richard Darlington

Strategies to Motivate for the Collective Good

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Tactics

Dr. Yoeli from the Applied Cooperation Team explores what encourages altruistic behaviours, from group dynamics to the meaning of community, in the context of the pandemic.

Author: The Decision Lab, Erez Yoeli

Investigation: Inside Russia’s Disinformation War

Theme: Covid-19, Reactionary

Narrative work type: Issue narrative, Tactics

A quick intro to the modern warfare tactics currently being used to destabilise democracy, with a focus on coronavirus vaccines.

Author: The Times

QAnon in the UK: the birth of a movement

Theme: Reactionary

Narrative work type: Data, Deep narrative, Tactics

Apparently one in four Brits now believe in Qanon theories. This robust and data rich study is a useful guide to the phenomenon and the threats it poses.

Author: Hope Not Hate

The #WalkAway campaign

Theme: Reactionary

Narrative work type: Messaging, Tactics

Grassroots or ‘astroturf’? Either way, this 2018 effort is back, using appropriately compelling voices to encourage people to leave the democratic party.

Author: The WalkAway Foundation

Can Americans like each other again? With Ash Ambirge

Theme: Culture change

Narrative work type: Narrative Strategy, Tactics

Useful insight for tackling reactionary narratives, wherever they try to offer people a false sense of agency. Also worth checking out Ash Ambridge’s excellent and hilarious suggestion for how Biden should have ‘8-miled’ Trump at the first debate.

Author: Commune Podcast

Not-so-normal-new-normal narrative tactics

Theme: Reactionary

Narrative work type: Tactics

A quick, thread, unpacking some of the underhanded tactics at play in this moment of unprecedented (Oxford Dictionary’s word of the year, taking bets now) uncertainty.

Author: PIRC

How to Communicate & Organize the Degrowth Movement Better

Theme: Economy

Narrative work type: Issue narrative, Narrative Strategy, Tactics

Suggestions include making the possibility of change maximally credible, showing, not telling, what the blind pursuit of growth is, and focusing on attracting broad support, "with few people from every social group - rather than all people in one social group."

Author: Vegard Beyer & Justus Baumann

Is it a hoax? Tackling Conspiracy theories amid Covid-19

Theme: Covid-19, Reactionary

Narrative work type: Issue narrative, Narrative Strategy, Tactics

Quite familiar advice (“inoculate, show empathy, affirm critical thinking, avoid ridicule, use trusted messengers”) but well packaged with insight into how conspiracy theories emerge.

Author: Decision-lab

Project InsideOut

Theme: Climate & Ecology

Narrative work type: Issue narrative, Tactics

An effort to reframe those working in climate communications as collaborative ‘guides’, “forming and strengthening relationships with allies, community, and stakeholders to navigate the overwhelm, bridge divides, and heal the world.”

Author: Funded by KR Foundation

Framing Vaccines in the US

Theme: Covid-19

Narrative work type: Messaging, Tactics

Addressing the role that ‘moral foundations’ play in state-led efforts to encourage people to take vaccines. Also references similar research that focused on climate action.

Author: You Are Not So Smart

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