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Tactics

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Communicating Climate Change during (the Covid-19) crisis

Theme: Climate & Ecology, Covid-19, Ukraine

Narrative work type: Messaging, Tactics

Once more a crisis risks undermining public support for urgent action on climate change and its associated threats. As we wait for Ukraine specific guidance, it’s worth revisiting this advice.

Author: Climate Outreach

The reactionary playbook in action

Theme: Climate & Ecology, Reactionary, Ukraine

Narrative work type: Messaging, Tactics

Worth watching this blow-by-blow run-through of the reactionary playbook by Julia H-B.

Author: TalkRadio, Julia Hartley-Brewer, Donnachadh McCarthy

Are we the baddies…?

Theme: Climate & Ecology, Ukraine

Narrative work type: Issue narrative, Tactics

“How to avoid the culture war traps being laid by Nigel Farage's latest climate denial campaign.” Tips on what to do and what not to do in response to mounting reactionary narratives.

Author: Campaign Salience, Paul Hebden

Earth4All

Theme: Climate & Ecology, Economy, Social Justice

Narrative work type: Deep narrative, Tactics

A new campaign, seeking the “fastest economic transformation in history” toward an “an equitable future on a finite planet”, focused on five “economic turnarounds.”

Author: The Club Of Rome, Potsdam Institute et al.

Question Time showed that you can’t counter anti-vax myths with cold reason alone

Theme: Covid-19

Narrative work type: Tactics

A good argument demonstrating that logic, reason and facts don’t win people over (indeed they can be misleading), and also that people don’t sit in neat groups along ideological dividing lines.

Author: Guardian, Sonia Sodha

How to mislead with facts

Theme: Climate & Ecology, Covid-19, Economy, Social Justice

Narrative work type: Tactics

"Verified facts can be used to support erroneous conclusions. Here is how we can put an end to that."

Author: The Consilience Project

Do we have a climate problem or a communications problem?

Theme: Climate & Ecology

Narrative work type: Tactics

The media is failing, or unwilling to rise to the communication challenge climate change presents, and as Katherine Hayhoe put it, “talking is the most important thing we can do.”

Author: Illuminem, Victoria Harvey

When a Major Life Change Upends Your Sense of Self

Theme: Climate & Ecology, Covid-19, Economy, Social Justice

Narrative work type: Tactics

Advice for people who are being forced to, or asked to choose change. Useful insight for those of us doing the asking. There’s a role for story, as well as envisioning better futures (‘postalgia’).

Author: HBR, Madeline Toubiana, Trish Ruebottom, Luciana Turchick Hakak

UK Referendum on Immigration & Case for Net Zero – For Immigration

Theme: Climate & Ecology, Economy, Reactionary, Social Justice

Narrative work type: Messaging, Tactics

UKIP attempt to go one further than the Net Zero Watch crowd by claiming the ‘net zero’ language for their immigration agenda.

Author: UKIP

frank 2022 – A gathering for social change communicators

Theme: Social Justice

Narrative work type: Tactics

This year’s sessions will explore how the ‘social change sector’ can continue to embrace storytelling as a change strategy, without harming those whose stories they are telling.

Author: Centre For Public Interest Communications

The Power To Create: Pop Culture and Narrative Change

Theme: Culture change, Social Justice

Narrative work type: Narrative Strategy, Tactics

Building on the New Brave World report, the PopChange Salon ‘explores opportunities for harnessing pop culture for real social change’. This session will feature Nana Bempah of POCC,

Author: Counterpoint Arts, Southbank Centre

Radical Flank or Moderate Flank?

Theme: Climate & Ecology

Narrative work type: Tactics

A debate about how to respond effectively to the emergency we face. Is there one moral position that we must all rally behind? Or does the complexity of the challenge demand a different approach?

Author: Extinction Rebellion, Rupert Read, Roger Hallam

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