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Culture change

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



Over-50s want climate crisis addressed ‘even if it leads to high prices’

Theme: Climate & Ecology, Culture change, Economy

Narrative work type: Data

Data challenging the idea that people in the UK are wary of climate action costs. Pair with the IEA’s findings, which suggests support for socialism is no longer the preserve of ‘brainless’ youth. 

Author: Rest Less, Kalyeena Makortoff

We need to start transforming now

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative

Article by the UN High Level Climate Champions

Author: UN High Level Climate Champions

8 illustrations that show a hopeful climate future (PS: but we need to act now!)

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Tactics

A collection inspired by Hope-based comms x Fine Acts guide to visual messaging: Seeing Hope, which suggests ‘promoting values like togetherness, hope and care’, to counteract fear.

Author: Various, TED Ideas

Meet the new climate sceptics, same as the old climate sceptics

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Tactics

An urgent warning not to ignore the marginal forces of delay and denial, and a plea to help the government recognise that climate change is a ‘heart attack’ not a ‘headache’, and that most of society support taking drastic action in pursuit of a healthier, safer world.

Author: James Murray, Business Green

Movement building and mobilisation

Theme: Culture change

Narrative work type: Narrative Strategy, Tactics

Isabel Crabtree Condor shares her thoughts on ‘using narrative work to connect and activate your audiences’, not necessarily to change their perspective, but to ‘create a question mark in their mind’.

Author: We Are Dufree, Isabel Crabtree-Condor

Low carbon lifestyles: what have we learned, and where do we go from here?

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Messaging, Tactics

A handy summary of CO’s approach to lifestyle change, including their work with UNEP, and with the Hot and Cool Institute and others on ‘The Compass’. Includes comms and framing guidance.

Author: Climate Outreach, Susie Wang

Culture Wars are Long Wars

Theme: Culture change

Narrative work type: Narrative Strategy, Tactics

"Instilling new ideas and overthrowing existing orthodoxies takes time—usually two to three generations of time. It is a 35-50 year process."

Author: The Scholar’s Stage, Tanner Greer

Counter Culture: How To Resist The Culture Wars And Build 21st Century Solidarity

Theme: Culture change, Reactionary

Narrative work type: Narrative Strategy, Tactics

‘An all-out assault on ‘wokeness’ is seen as an easy way to unite (the reactionary) base. How should progressives navigate their way through these wars?’ Also see NEON’s guide.

Author: Fabians, Kirsty McNeill and Roger Harding

Left Turn Ahead?

Theme: Climate & Ecology, Culture change

Narrative work type: Deep narrative

A majority of young people blame capitalism for climate change and racism, and would prefer socialism, an attitude which no longer expires as people age. GB News are disturbed.

Author: Institute of Economic Affairs

The Endless Sea: Imagining a Story of Tomorrow

Theme: Climate & Ecology, Culture change

Narrative work type: Deep narrative, Narrative Strategy

‘A hopeful narrative project...that aims to understand the aspirations, ideas and visions that might help shape a positive story of tomorrow...focusing attention towards the future world that we will all share, and in so doing transcending the divisions of today.’

Author: More In Common

Our Lives Pivot On Origin Stories – Reading Circle

Theme: Culture change

Narrative work type: Deep narrative

“I believe origin stories...justify what we see, taste, smell, feel, and what we hear. How we think, speak, listen, and act. (They) define what is scientifically, morally, mortally, and existentially crucial.”

Author: Khalilavi

Values 101 – flagship course

Theme: Climate & Ecology, Culture change

Narrative work type: Deep narrative, Messaging

Exploring “the social psychology of human values... and how values can be engaged to generate broader and deeper commitment to pro-social and pro-environmental attitudes and behaviours.”

Author: Common Cause Foundation

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