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Culture change

Narrative Archive

Search the insight featured in our newsletters by theme or type of narrative work



How to talk honestly to kids about climate change – and still give them hope

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative, Messaging

“Here are 4 tips that we — the two of us are climate scientists and moms — hope will help you have a positive and constructive climate conversation with your children.”

Author: TED, Katherine Kayhoe, Rosimar Rios-Berrios

Ten Lessons from Covid for Stepping into the Decade of Transformation

Theme: Covid-19, Culture change

Narrative work type: Deep narrative, Tactics

“If this is the decade when all the “streams” finally converge into a larger “river” of global movement building...what can we learn from the Covid disruption about how to move forward?”

Author: Presencing Institute, Otto Scharmer

Want to help change the story of social care?

Theme: Care, Culture change

Narrative work type: Issue narrative

‘Basic rules’, applying learnings from Anat Shenker-Osorio, Larger Us and others. Can these rules apply to your work? How can changing the social care story help your effort? See more here.

Author: #socialcarefuture

Where is the plan for social care?

Theme: Care, Culture change, Economy

Narrative work type: Issue narrative

An appeal to shift the conversation about care from one of ‘cost’ to one of ‘investment’, and to remove it from market and ownership frames.

Author: NEF, Daniel Button

Will nature go mainstream in 2021?

Theme: Climate & Ecology, Culture change

Narrative work type: Issue narrative

‘Nature is everything’, and it seems we’re slowly realising it, with the G7 Climate and Environment Ministers’ communique also carrying the frame ‘mainstreaming nature’. Also see #fornature

Author: Nature Conservancy

Putting words into action: personal reflections on supporting narrative change

Theme: Culture change, Economy

Narrative work type: Narrative Strategy

‘How aligning principles with practice, addressing the power dynamics of collaboration, and nurturing an ecosystem for narrative power can help narrative work succeed.’

Author: Open Global Rights, James Savage

The Struggles and Strides of Narrative Change

Theme: Culture change, Economy

Narrative work type: Narrative Strategy

Four hopefully familiar approaches that Purpose picked up during their work with several foundations to ‘challenge dominant narratives on economic mobility’.

Author: US, Purpose, Becca Antonucci, Ari Curtis, Genesis Henriquez, Alexandra Prow, Prachi Rao, Keno Sadler

Just Imagine

Theme: Climate & Ecology, Culture change, Economy

Narrative work type: Issue narrative

Visit this virtual exhibition by WWF to explore the artistic responses to their creative call out – 'imagine a future where we put nature at the heart of our decisions...’

Author: WWF

Talking Politics – Adam Curtis

Theme: Culture change, Economy

Narrative work type: Deep narrative

A neat shortcut/clarifier of the three-part BBC series ‘Can’t Get You Out Of My Head’, by Adam Curtis.

Author: David Runciman, Adam Curtis

Moving Mindsets

Theme: Culture change

Narrative work type: Narrative Strategy, Tactics

Three reports from the FrameWorks Institute, focused on how to ‘shift deeply rooted mindsets towards understanding the need for meaningful change’

Author: Frameworks

Is it time to forge a new narrative about race?

Theme: Culture change, Social Justice

Narrative work type: Deep narrative, Issue narrative

Katharine Birbalsingh, Trevor Phillips, Ayishat Akanbi, Helen Pluckrose, and Dr Remi Adekoya, discuss the current race narrative, and propose new paths, hosted by Inaya Folarin Iman.

Author: The Equiano Project

‘Belonging is stronger than fact’: The age of misinformation

Theme: Culture change, Reactionary

Narrative work type: Tactics

Diving into the social and psychological forces combining to make the sharing and believing of misinformation an endemic problem

Author: New York Times, Max Fisher

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