Finding the right messenger for your message
Quite often, if not always, ‘the messenger is the message’. This offers ‘eight archetypes and four audience contexts to help organizers find the right messengers.’
We can’t fix climate without care work
‘Valuing care work appropriately bends society toward the day where we all care about each other and the Earth as if we are all we have.’ Also see what ASO has to say on the topic.
Attachment Economics: everyday pioneers for the next economy
On ‘the challenge of creating a new economic story from the ground, rippling up from the ‘bottom’, from the experiences in communities but capable of reaching outwards and upwards.’
New Deep Narratives: we need new stories of what it means to be human
‘It’s time to accept that in an increasingly complex world, we need to adapt to more nuanced stories and resist the urge to hone in on the one that is the most black-or-white.’
The #TrueCost Revolution – Where You Fit In
To make ‘quantum’, ‘course-correcting’ lifestyle change, this adbusters article argues for a True Cost Revolution that 'circles back to the original mythologies many indigenous people never lost.’
Regeneration Rising: Sustainability Futures
This marketing trends report, surveying 3k people in China, UK and USA, suggests a framing shift from ‘sustainability’ to ‘regeneration’, and claims that ‘people are looking to brands to lead the way.’
Changing the Conversation on Asylum: A Messaging Guide – May 7th
‘A tool to help the refugee and migrant advocacy sector to think tactically, play to our strengths and win’, addressing current challenges with methodologies that might overcome them.
The story of stories
The start of a three part series on ‘why we tell stories’. Psychologist Tania Lombrozo ‘discusses how explanations can lead to discovery, delight, and disaster.’
Psychological facts that will blow your mind
On ‘innervating’, rather than innovating, and the power of good news/bad news dynamics. Driven by the insight that ‘you can synthesise value in the human brain’.
3 strategies for effectively talking about climate change
Handy advice on how best to reach people on climate, with ‘vivid’ language that ‘sticks with people’ like ‘the pollution blanket’, and connects with them where they are. See this in action here.
Recapture the Rapture
A book by Jamie Wheal: "Slowly over the past few decades, and now suddenly, all at once, we’re suffering from a collapse in Meaning. Fundamentalism and nihilism are filling that vacuum, with consequences that affect us all... It’s vital that we regain control of the stories we’re telling because they are shaping the future we’re creating. To do that, we have to remember our deepest inspiration, heal our pain and apathy, and connect to each other like never before."